By Kemal Carr Finding the right print service provider (PSP) is key to delivering the consistent, personalized communication that promotes consumer loyalty. For many companies, a request for proposals (RFP) is often a flawed, outdated, go-to process for evaluating these third-party vendors. An RFP on its own may not be enough to determine whether a […]
By Kemal Carr Around 2018 it seemed tradeshows had lost their luster. Exhibitors were downsizing their booth space or thinking about doing so. Customers often didn’t feel the need to travel to a show when they could learn about new products on websites. Just two years later, in 2020, tradeshows came to a complete halt […]
By Kemal Carr There has been a great deal of discussion both from us at Madison Advisors and the industry in general around the pros and cons of in-house print and mail operations vs. outsourcing this function. Pushed by the ever-present need to reduce expenditures while retaining operational efficiencies, the success of an in-house operation […]
By Richard Huff The COVID-19 pandemic accelerated the transition from paper-based customer communications to digital channels, making cross-channel management of customer communications crucial. While digital channels, such as email and text messages, have grown significantly in the past few years, Madison Advisors has found that customers continue to prefer different channels for different types of […]
By Amber Knight, Senior Project Manager and Analyst There are many roles that require both science and art and I view project management as one of them. The science is the methodology used to manage projects. These methodologies are well documented and provide tools to assist a project manager (PM) throughout the different phases of […]
By Kemal Carr, President, Madison Advisors So much about DSF ’22 made it a positive event. The first being that it was an in-person conference. DSF ’22 and Xplor were the first to exit the virtual world and gamble that an in-person event would be well received. And it was. The conference garnered a good mix […]
By Dan Chevalier, VP of Business Development and Senior Analyst Nine out of the top ten P&C insurance organizations continue to print and mail internally. Madison Advisors recently put out a call for participation for P&C companies to participate in a multi-client best practices assessment (BPA). Why? To answer the following critical-to-success questions: 1. As […]
By Rich Huff, Senior Analyst, Madison Advisors Madison Advisors has just completed a market study exploring the emerging interactive personalized video (IPV) landscape. Dynamic video represents the latest expansion in customer communications and should now be considered an important element in any organization’s customer communications management (CCM) strategy. The five participants in this study included […]
By Rich Huff, Senior Analyst, Madison Advisors While organizations utilizing customer communications management (CCM) traditionally worked with in-house CCM technology and staff, over the past several years various types of third-party services have developed to take on some or all functions of a company’s CCM operations. And the timing couldn’t be better. In our current […]
By Kemal Carr, President, Madison Advisors Businesses, large and small, have been impacted by the COVID-19 pandemic, and in some cases their entire business models have changed. Employees who now work remotely have proven they are still productive and many of them want to continue working from a home office. This has triggered some strategic […]
