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August 3, 2017, Colleyville, TX—Madison Advisors today announced the release of its new market study, “Customer Communications Management (CCM) Solutions Market Study, 6th Edition.” The report provides an overview of several CCM technology solutions available in the market, with a particular focus on how each solution has evolved to innovatively solve the challenges associated with […]
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Toronto-based Crawford Technologies, provider of document solutions that streamline, improve and manage customer communications, have announced the release of a new whitepaper it commissioned from analyst firm, Madison Advisors. The research evaluates how leveraging customer preferences can achieve customer retention, operational efficiency and revenue-growth goals.   Read more
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Ashley Roberts In 1995, Cece Smith and her husband, Barney Smith, opened a traditional commercial print shop. Today, she is also the CEO of San Antonio-based Toolbox Studios, a full-service marketing and branding firm that specializes in print, social media management, Web design and development, and more. Five years ago, their print business model made […]
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In an article published by Printing Impressions, "Print's Role in an Omnichannel World," Gina Ferrara, senior analyst at Madison Advisors, explains that millennials actually respond positively to direct mail. “They’re the digital native generation,” she says. “However, despite the fact that they’re ‘mobile first,’ they do like to receive direct mail. So that’s an opportunity […]
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Print and digital communications can and should be complementary aspects of a comprehensive, omnichannel marketing campaign. Gina Ferrara, senior analyst at Madison Advisors, explains that despite the fact that consumer preferences are different and may change depending on the vertical, brand or product, there still needs to be consistency across all means of communication. Read […]
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By Gina Ferrara Determining whether to shut down your internal print and mail operation and outsource to a print service provider, or keep it in-house and potentially make a capital investment in new technology can be a tough conversation. Those in favor of the latter option will cite concerns over sending customer data outside the […]
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April 25, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announced that senior analyst, Gina Ferrara, will be addressing attendees at the Document Strategy Forum ’17, to be held May 1-3 at the Chicago Marriott Downtown.   Ferrara’s session “Business Case for Real-Time Document Generation & Delivery” will uncover the critical success factors for real-time document generation, […]
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April 19, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announced that its COO, Warren Lederer, will be sharing his expertise in optimizing companies’ customer communications management (CCM) at the Kofax Inspire 2017 conference to be held April 23-26 in Nashville, TN. Lederer’s breakout session, “Managing the Myriad of Challenges in Optimizing Inbound and Outbound Communications” on […]
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April 12, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announced that its 2017 CCM Executive Roundtable, held March 20-22 at the Marriott Harbor Beach Resort & Spa in Fort Lauderdale, was a success according to attendees, sponsors and presenters. Participants representing top enterprises in the insurance, finance and banking industries learned from and participated in highly […]
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April 6, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announced that senior analyst, Jeff Weldon, will be participating in a session at FIS Connect 2017 on the state of the customer communications management (CCM) marketplace. FIS Connect is hosted by FIS™, the world’s largest global provider dedicated to financial technology solutions. FIS Connect 2017 is for […]
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Over the past two decades, Madison Advisors' industry-neutral expertise enables enterprise organizations, service providers and technology providers to achieve their strategic objectives around today’s evolving customer communications management (CCM) requirements.
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